콘텐츠 본문
논문 국내 국내전문학술지(KCI급) Determinants for Korean Film Success: Reflection of Mass Culture Code and the Interaction Effect of Director and Actor
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2012-09
- 저자명 곽기호, 김보원, 조현
- 학술지명 Communications for Statistical Applications and Methods
- 발행처명 한국통계학회
- 발행국가 국내
- 논문언어 한국어
논문 초록 (Abstract)
The Korean film industry has grown fast since the 2000s in terms of entering the 50% market share level, the emergence of 10million box-office movies and export performance improvement; however, the earning rate of production and investment part has decreased and recorded a minus value since 2005. This article aims to find key the determinants for the success of Korean movies from 2001~2006, a period of high growth and success of the Korean film industry through a multiple regression analysis. This paper introduces new determinants such as the interaction effect of the director and lead actor as well as mass culture codes. Finally, the authors suggest some proposals to make the Korean Film Industry more profitable.
