콘텐츠 본문
논문 국내 국내전문학술지(KCI급) 모바일 애플리케이션의 플로우에 영향을 미치는 요인에 관한 연구
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2015-06
- 저자명 곽기호, 조현
- 학술지명 한국IT서비스학회지
- 발행처명 한국IT서비스학회
- 발행국가 국내
- 논문언어 한국어
논문 초록 (Abstract)
In this paper, we examined the effects of emotional and individual variables on flow in the usage of mobile application. We selected four relevant emotional and individual factors such as positive affect, negative affect, addiction and habituation. We also attempted to figure out the moderating role of communication in the effect of positive affect, negative affect, and addiction on the flow. For empirical analysis, we surveyed real users of mobile application and applied PLS (Partial Least Square) methodology for SEM (Structural Equation Modeling). As a result, we found that positive affect, addiction, and habituation have significant and positive impact on the flow. Furthermore, we also found that the moderating effects of communication on the relationships between positive/negative affect and communication are significant. Our findings provide important theoretical grounds for the effects of human behavior and emotion on the flow of mobile applications. Lastly, we also suggest significant managerial implications for the development mobile applications industry.
