BTS(Big data Technology and Strategy)

논문 초록 (Abstract)

Purpose - Open innovation communities are a growing trend across diverse industries because they provide opportunities of collaborating with customers and exploiting their knowledge effectively. Although open innovation communities can be strategic assets that can help firms innovate, firms nonetheless face the challenge of information overload incurred due to the characteristic of the community. The purpose of this paper is to mitigate the problem of information overload in an open innovation environment. Design/methodology/approach - This study chose MyStarbucksIdea. com (MSI) as a target open innovation community in which customers share their ideas. The authors analyzed a large data set collected from MSI utilizing text mining techniques including TF-IDF and sentiment analysis, while considering both term and non-term features of the data set. Those features were used to develop classification models to calculate the adoption probability of each idea. Findings - The results showed that term and non-term features play important roles in predicting the adoptability of ideas and the best classification accuracy was achieved by the hybrid classification models. In most cases, the precisions of classification models decreased as the number of recommendations increased, while the models' recalls and F1s increased. Originality/value - This research dealt with the problem of information overload in an open innovation context. A large amount of customer opinions from an innovation community were examined and a recommendation system to mitigate the problem was proposed. Using the proposed system, the firm can get recommendations for ideas that could be valuable for its business innovation in the idea generation phase, thereby resolving the information overload and enhancing the effectiveness of open innovation.